Head of Marketing (CMO)

About the role

RSC supplies sealed Pokémon TCG product to card shops, breakers and online sellers around the world, and buys it from a large member network. The product side works. What we need now is the person who makes the Pokémon world know it.

This is the first marketing hire and it reports to the founder. You will set the strategy and do the work: film, edit and post the videos yourself, run the channels, bring in creators, and turn what works into a repeatable engine. As it grows, you build the team behind it.

What you would do

• Make and post short-form video every week: openings, product drops, behind the scenes at the warehouse, market takes. TikTok, Instagram Reels, YouTube Shorts and X.
• Be on camera for RSC and grow a following that card shops and collectors actually watch.
• Own the content calendar around set releases, restocks and RSC Market launches.
• Find and run creator and breaker partnerships in the Pokémon TCG community.
• Run paid social and search with a clear return on spend, and kill what doesn't pay.
• Grow partner sign-ups and orders, and report what each channel brought in.
• Keep the brand consistent across the site, the partner portal, email and socials.

What we are looking for

• Deep fluency in the Pokémon TCG world: sets, sealed product, the hobby's creators and how collectors and shops talk.
• A body of short-form video you shot and edited yourself, with numbers to show for it.
• Comfortable and natural on camera.
• Has run marketing for a brand, shop or creator and can show what it grew.
• Works fast, ships daily and measures everything.

Nice to have

• An existing audience in trading cards or collectibles.
• Experience with live selling (Whatnot, TikTok Shop) or breaks.
• B2B or wholesale marketing experience.

How hiring works

• Email us a few lines on why this role, links to videos you made, and a CV or LinkedIn.
• A 30-minute call with the founder.
• A short paid task: plan and shoot one piece of RSC content.
• Offer.